The Journal

Our Journal serves as an invaluable platform to Sealand. With important stories to tell, it allows us to engage with our community through compelling storytelling.

Building For the Future

Building For the Future

Most reading this blog have some degree of concern for the environment and, we hope, act on that concern. In our daily lives we take steps toward reducing our waste – we buy loose rather than packa...

5 Ways To Reduce Your Carbon Footprint

5 Ways To Reduce Your Carbon Footprint

The fight for the planet is heating up (pun intended). Many of us watch the videos of our beloved Greta, scoff at Donald Trump, and share #savetheamazon. While it is necessary to spread awareness, ...

Sealand Wins A Twyg

Sealand Wins A Twyg

Every now and then, the Sealand Crew takes some time away from the studio. We pluck the yacht sail scraps from our hair, put on our best jackets made from old kitesurfing kites, and head to one of ...

How Is A Sealand Bag Made?

How Is A Sealand Bag Made?

*Don't forget to check out the video at the end! More and more we are being asked, ‘How do you make your bags?’ In 2015, when we were first starting out, this question was easy to answer. Most of o...

Sealand Gets A Room At The House of Vans

Sealand Gets A Room At The House of Vans

We have long claimed to be an urban/outdoor brand. Our gear, we say, has the ability to be used by both people navigating the concrete jungle on the way to work, as well as those looking to get out...

Sealand Goes Big – Sealand Goes Live On Mr. Porter

Sealand Goes Big – Sealand Goes Live On Mr. Porter

In 2015 we set-out to change perceptions of waste on a global scale. While, in ordinary circumstances, this would be considered a monumental task, we decided to go a step further and do it in a wor...

Wrapping Up Plastic Free July

Wrapping Up Plastic Free July

The dust is settling on another Plastic Free July. This year was bigger than ever, and we saw first timers, veterans, extremists, and people from all walks of life come together in the fight agains...

5 Tips For Going Plastic Free - While Saving Money

5 Tips For Going Plastic Free - While Saving Money

In today’s world going plastic free is a monumental task. We see some kind of plastic in almost every product available, and the few products that are plastic free are unaffordable. We at Sealand, ...

High On Hemp

High On Hemp

Not so long ago it was widely accepted that cannabis was a dangerous drug that would, at the very least, leads to criminal behaviour and decapitation of family members. Today, many argue that it ca...

Sealand’s Rough Guide To Carbon Offsetting

Sealand’s Rough Guide To Carbon Offsetting

It is widely accepted that, as a result of increased CO2 production, the world is warming - causing highly unusual, unstable, and destructive weather patterns. The world has (mostly) mobilised to f...

Sealand Gets Selective

Sealand Gets Selective

As many already know, Sealand recently opened its first Experience Store (If you don’t know, find out here). At the heart of the Experience Store is the Concept Room – designed to be interactive, e...

Sealand Opens Its first Experience Store. Frank Rides Big Waves.

Sealand Opens Its first Experience Store. Frank Rides Big Waves.

By any normal standards most weeks in Cape Town are pretty special. By Cape Town standards, last week knocked it out of the park. While the Sealand family were working late into the night to get th...