"Let every step be a discovery - dream big, explore far, and be inspired by the unknown."
In the heart of Soweto, a young Maps Maponyane embarked on a journey that would shape his life in ways he could never have imagined. Growing up, he traversed the township by foot and car, eyes wide with wonder at the towering structures and vibrant life that surrounded him. Among these landmarks, the Orlando Towers stood out, a beacon of possibility and aspiration.
The Inspiration behind the Products
The Utility Tote
The Utility Tote is a new addition to our product range. This upgraded tote features a sleek, practical design and thoughtful details that make it indispensable for your daily adventures.
It features the cartography design on the side panel of the bag, this symbolises the merges the inspiration points behind us and Maps - Victoria Falls and Hout Bay.
FEATURES:
- Adjustable bottle compartment
- Bedouin shoulder straps ensure unmatched comfort
- Stud closure over the bag's opening
- Multiple internal pockets
- Removable pouch - can be used inside the bag or taken out for quick errands.
The Tee
This is what we like to call the 'story' product of the collection, it really details all the inspiration points of Maps' journey. The design inspiration of this collection was led my Maps and that is abundantly clear with this tee.
THE DESIGN:
- The co-ordinates are those of Soweto (Maps' birth place)
- The cartographic print on the back symbolises Hout Bay (left) and Victoria Falls (right) merged via the dotted line. These are locations that bring the essence of adventure to us.
- The letters of 'MAPS' have come through in the design of the Victoria Falls cartography - meant to be!
- The icons below the print symbolise the locations he has been to that spurred adventure - Soweto, Victoria Falls, Namibia, Japan, Nigeria, Antarctica and Iceland (left to right)
The Toastie
As one of our most-loved adventure products, it was a no brainer for us or Maps to have one in this collection. It truly is every travellers dream - structured organisation!
This Toastie features the collection's 'logo' on the front panel. It features a bedouin bottom, a great weather proof material.
FEATURES:
- Classic rectangle shape for compact packing
- Internal storage pocket
- Easy attachment loop handle function
The Upcycled Advertising Banner Lining
Adventure-Inspired Print
It's no secret that the upcycled component of our advertising banner lining is a huge part of our Sealand story. The Maps Maponyane x Sealand products are no different.
We rotary printed the collection graphic in the iconic neon green onto our upcycled advertising banner panels. Therefore, each product has a limited-edition inside that speaks to the essence of the inspiration that birthed this campaign.
The Iconography of Travel
What are the symbols on the Maps Maponyane x Sealand Tee?
Soweto
Symbolises the Soweto Towers and the birthplace of Maps. This is truly where the entire journey begun.
Zimbabwe
Symbolises the water flowing down the Victoria Falls. The first place Maps ever traveled to, the beauty of the Falls ignited a desire to discover all wonders of the world.
Namibia
Symbolises the radiating sun in the desert. The sheer vastness of nature in the desert is something Maps will always remember
Japan
Symbolises the number 8 in Japanese. 8 reasons Maps loves Japan - culture, architecture, design, history, innovation, food, art, clothing.
Nigeria
Symbolises the mini bus taxi. Maps could see just how much the spirit of the hustle flows through the city. It's loud, it's energetic, it's over stimulating and it's golden sunlight that shines through.
Iceland
Symbolises the cold desert with its desolate paradise and left Maps in awe of the rarity of true peace and absolute quiet. The three dots are a symbol for peace, stillness and reflection.
Antarctica
Symbolises an ice glacier. The land of fire and ice represents almost every kind of natural landscape. The ice glacier is one of these natural beauties, the icon represents different line work to represent the yin and yang of the 'fire and ice'.
The Capsule
