1. The promoter
1.1 The Sealand Hero Challenge (the "Challenge") is run by [Sealand Gear (Pty) Ltd] ("Sealand", "we", "us").
1.2 Questions about the Challenge can be sent to [brayden@sealandgear.com].
1.3 The Challenge is not sponsored, endorsed or administered by, or associated with, Instagram, Meta, TikTok or any other platform.
2. Accepting these terms
2.1 By submitting an entry, you confirm that you have read, understood and accept these terms, and that you meet the eligibility requirements.
2.2 These terms apply together with the information on the Challenge page at sealandgear.com/pages/sealand-hero-challenge, our Privacy Policy and our general Terms and Conditions. If there is a conflict, these terms take priority.
2.3 Entry is free. You do not need to buy anything to enter, and buying a Sealand product does not improve your chances.
3. Key dates
All times are South African Standard Time (SAST).
Entries open on 13 November 2026 at [00:00] and close on 22 November 2026 at 23:59. The top 10 finalists will be contacted on 27 November 2026 and must accept their place within 24 hours. Final content must be posted by 9 December 2026 at 23:59. Engagement will be measured up to [16 December 2026 at 23:59]. The winner will be announced by 21 December 2026.
3.1 Entries received after the closing time will not be considered. We are not responsible for uploads that fail, are incomplete or arrive late for any reason, including connectivity or file-size problems.
4. Who can enter
4.1 The Challenge is open to individuals who, at the time of entry:
(a) are 18 years or older;
(b) run a public Instagram account (TikTok is optional) in their own name or creator name.
4.2 The following people may not enter or win, as required by section 36 of the Consumer Protection Act: directors, members, partners, employees, agents and consultants of Sealand, of any supplier of goods or services connected to the Challenge, the judges, and the spouses, life partners, business partners and immediate family members of any of these people.
4.3 One entry per person. If you submit more than one pitch, only your first complete entry will be considered. Entries made with multiple names, email addresses or accounts will all be disqualified.
4.4 You may collaborate with others on your video, but the entry must be submitted by one eligible person. That person is the entrant for all purposes, is responsible for everyone involved, and is the only person who can receive any prize.
5. How to enter (the pitch)
5.1 Complete the entry form on the Challenge page between the opening and closing times in clause 3 and provide:
(a) your full name, email address, Instagram handle, TikTok handle (optional), T-shirt size and delivery address;
(b) a pitch video of no more than 45 seconds, in MP4, MOV or WebM format, no larger than 500 MB, explaining how you would prove the Hero Pro is the last backpack anyone will need; and
(c) written comments on your pitch of no more than 150 characters.
5.2 You must tick the box confirming you accept these terms. An entry is only complete once the form has been submitted and the video has fully uploaded.
5.3 Your pitch video does not need to feature a Hero Pro and may be rough or shot in a single take.
5.4 You must provide accurate details. We may disqualify any entry with false, incomplete or misleading information.
6. Content rules
6.1 Your pitch video, your final content and anything else you submit ("Your Content") must:
(a) be your own original work, created specifically for this Challenge, and not previously published or entered elsewhere;
(b) not infringe anyone's copyright, trade mark, privacy, image or other rights (see clause 15);
(c) not contain anything unlawful, defamatory, obscene, sexually explicit, hateful, discriminatory, violent, threatening or harassing;
(d) not show or encourage dangerous, reckless or illegal activity (see clause 17);
(e) not include alcohol, tobacco, vaping, drugs or gambling;
(f) not disparage Sealand, other brands or any person;
(g) not prominently feature other brands' logos or products, especially competing bags or outdoor brands;
(h) not include political or religious messaging; and
(i) not use AI-generated content that imitates a real person's face or voice without their written consent.
6.2 We may reject or remove any entry that, in our reasonable opinion, does not meet these rules.
7. Selecting the top 10
7.1 A Sealand panel will choose up to 10 finalists from all valid entries, using the "To make the top 10" criteria on the Challenge page: originality, fit with the Sealand brand, whether the idea can realistically be made in one week, how compelling the pitch is, and the authenticity and engagement of the entrant's community.
7.2 The size of an entrant's following is not a deciding factor on its own.
7.3 Finalists will be contacted by email on 27 November 2026. A finalist must accept their place in writing within 24 hours. If they do not, are ineligible, or cannot meet the timeline, we may select a reserve finalist instead.
7.4 We are not obliged to select 10 finalists if there are not enough entries of suitable quality. Unsuccessful entrants will not be notified.
8. The finalist package
8.1 Each finalist will receive one Sealand Hero Pro Backpack and one Sealand hamper with a retail value of R3,000 (the "Finalist Package"). The hamper contents are chosen by Sealand and may include apparel in the size given on the entry form.
8.2 We will courier the Finalist Package free of charge to the address given on the entry form, aiming for delivery by 2 December 2026. We are not responsible for delays caused by the courier, an incorrect address, or the finalist being unavailable to receive it.
8.3 The Finalist Package is not transferable and cannot be exchanged for cash. We may substitute an item of equal or greater value if something is unavailable.
8.4 Finalists keep the Finalist Package whether or not they win. If a finalist withdraws, is disqualified, or does not post their final content by the deadline, we may ask them to return the Finalist Package at our cost.
8.5 The Hero Pro is covered by Sealand's standard Warranty and Care terms. Damage caused deliberately, or through misuse or stunts performed for content, is not covered.
9. The final content
9.1 Each finalist must create a video (the "Final Content") that delivers the idea they pitched. Reasonable creative changes are fine, but a substantially different concept may be disqualified or marked down.
9.2 The Final Content must:
(a) feature the Hero Pro Backpack in a meaningful way, not just sitting in shot;
(b) be posted publicly from the Instagram (or TikTok) account named on the entry form by 9 December 2026 at 23:59;
(c) tag @sealandgear and include #SealandHeroChallenge and the disclosure required by clause 16;
(d) be posted as an Instagram Collab with @sealandgear (finalists must accept our collab invitation when sent, or send us one); and
(e) follow the content rules in clause 6.
9.3 Only one post per finalist will be judged. If a finalist posts on both Instagram and TikTok, they must tell us which post is their entry before the posting deadline.
9.4 Finalists must keep the Final Content live and public, unedited and with the tags and disclosure in place. Deleting and re-posting to reset or inflate engagement is not allowed.
10. Judging and choosing the winner
10.1 The winner will be chosen by a judging panel. We may replace a judge who becomes unavailable with a person of similar standing.
10.2 Final Content will be scored on:
(a) real engagement, measured up to the cut-off in clause 3, with shares, comments, reposts and saves weighted above likes and views; and
(b) creativity and delivery of the brief, including how true the piece feels to Sealand, how well it delivers the pitched idea, and whether the Hero Pro plays a real part in the story
10.3 If two or more finalists have the same score, craft (the quality of the filmmaking) will break the tie.
10.4 Engagement will be measured using the platform's native insights. Finalists must give us screenshots or screen recordings of their post insights within 24 hours of the cut-off when asked. If a finalist does not, we may score their engagement on publicly visible figures only.
10.5 The judges' decision is final and binding, and no correspondence will be entered into. This does not limit any rights you have under the Consumer Protection Act.
11. Fair play
11.1 Engagement must be real. A finalist will be disqualified if we reasonably believe they, or anyone acting for them, have:
(a) bought or used followers, likes, comments, shares, views or saves, or used bots, automation, engagement pods or click farms;
(b) offered prizes, money or other rewards for people to engage with, share or repost their Final Content (including running their own giveaway tied to it);
(c) boosted or promoted the Final Content with paid advertising before the cut-off; or
(d) otherwise manipulated the results.
11.2 Sharing your post with your own audience and asking people to watch and share it is allowed.
11.3 We may use third-party tools to check engagement quality, and our assessment is final.
12. The prize
12.1 There is one prize of R50,000 (fifty thousand rand) in cash, awarded to one winner. There are no runner-up prizes.
12.2 The prize is not transferable and will only be paid to the winner in person.
12.3 If the winner is disqualified, cannot be verified, or does not respond within 2 business days of being contacted, we may award the prize to the finalist with the next-highest score.
13. Payment, verification and tax
13.1 Before payment, the winner must give us a copy of their ID document, proof of a South African bank account in their own name, and any other information we reasonably need to confirm eligibility and comply with the law.
13.2 We will pay the prize by electronic funds transfer within 30 days of receiving those documents. We are not responsible for delays caused by incorrect banking details.
13.3 The winner is responsible for any income tax or other tax on the prize and must declare it to SARS where required. Where the law requires us to report the payment to SARS or withhold tax, we will do so.
13.4 The winner will not be required to pay anything to receive the prize.
14. Who owns your content and how we can use it
14.1 You keep ownership of the copyright in Your Content.
14.2 By entering, you give Sealand and its group companies a non-exclusive, royalty-free, worldwide, perpetual and irrevocable licence to use, copy, edit, cut down, crop, subtitle, translate, adapt, publish and share your pitch video and, if you are a finalist, your Final Content, in any media. This includes our website, app, social media channels, email, in-store screens, events, PR and paid advertising. We may also sub-license these rights to our agencies and media partners for these purposes.
14.3 Finalists agree to give us partnership or branded-content ad access (for example Instagram partnership ads or TikTok Spark Ads) to run their Final Content as an ad from their account for up to 12 months after posting, and to provide any authorisation codes we reasonably request.
14.4 You agree not to enforce any moral rights you may have in Your Content against Sealand, including the right to be credited and to object to edits, to the extent the law allows. We will try to credit you by handle where practical.
14.5 The prize and the Finalist Package are the full consideration for the rights given in this clause. No other fee, royalty or payment is due.
14.6 We are not obliged to use any of Your Content.
14.7 Ideas: We will receive many pitches, and some may be similar to each other or to ideas Sealand or its agencies are already developing or develop later. Entering does not create any confidentiality obligation, and Sealand may use similar ideas, themes or concepts without payment or credit, as long as we do not use your actual video without the licence in this clause.
15. Music, people and places in your content
15.1 You are responsible for getting every permission needed for Your Content.
15.2 Music: use only original music you own, royalty-free music you are licensed to use commercially, or music from the platform's commercial sound library. Popular tracks from a platform's general library are usually not cleared for brand or paid use, so we may remove or replace the audio when we reuse your content.
15.3 People: anyone who can be identified in Your Content must have agreed to appear in it and to Sealand's use of it under clause 14. Finalists must give us a signed release for each identifiable person on request, using our template. Anyone under 18 may only appear with the written consent of their parent or guardian.
15.4 Places: you must have permission to film at any private property, and any permits required for public spaces, national parks or reserves. Drone footage must comply with South African Civil Aviation Authority rules.
15.5 If we receive a third-party claim about Your Content, we may remove it, stop using it, or disqualify the entry.
16. Advertising disclosure
16.1 Finalists must not make claims about the Hero Pro or other Sealand products that are untrue or not supported by Sealand, for example, that a bag is waterproof, indestructible or covered by a guarantee beyond Sealand's published warranty terms. If unsure, ask us before posting.
17. Safety and conduct
17.1 We want bold ideas, not risky ones. You must not put yourself or anyone else in danger to make Your Content. Do not perform stunts, extreme sports or activities beyond your training and experience, and do not trespass, break the law, film while driving, or damage the environment or anyone's property.
17.2 You take part in the Challenge, including any filming, travel and outdoor activity, entirely at your own risk. You are responsible for your own safety and that of anyone helping you or appearing in Your Content, including having suitable insurance where needed.
17.3 You must not present yourself as an employee, agent or official representative of Sealand, or make commitments on our behalf.
17.4 During the Challenge and while your Final Content is live, you must not post content or behave publicly in a way that, in our reasonable opinion, could bring Sealand into disrepute.
18. Disqualification
18.1 We may disqualify an entrant or finalist, withhold or reclaim the prize, and remove any of their content from our channels if we reasonably believe they:
(a) are not eligible or gave false information;
(b) broke these terms, including the content, fair-play, safety or disclosure rules;
(c) submitted content that is not their own or infringes someone else's rights; or
(d) acted dishonestly or in a way that could harm Sealand's reputation.
18.2 If a prize has already been paid to someone later found to be ineligible or in breach, they must repay it on request.
19. Your personal information
19.1 Sealand is the responsible party for the personal information you give us when you enter, and we will process it in line with the Protection of Personal Information Act (POPIA) and our Privacy Policy.
19.2 We use your information only to run the Challenge: to review your entry, contact you, deliver the Finalist Package, verify eligibility, judge engagement, pay the prize, credit you, and keep the records the law requires.
19.3 Your information and video may be stored and processed by our service providers, some of whom may store data outside South Africa. By entering, you consent to this transfer. We only use providers that protect personal information to a standard similar to POPIA.
19.4 We will not add you to our marketing mailing list unless you separately opt in.
19.5 We will keep finalists' and the winner's details for at least three years, as required by the Consumer Protection Act regulations. Unsuccessful entrants' contact and address details will be deleted within [6 months] of the winner being announced. Pitch videos may be kept for as long as we use them under clause 14.
19.6 You may ask to access, correct or delete your personal information by emailing brayden@sealandgear.com. Asking us to delete your information before the winner is announced will withdraw your entry. You may also complain to the Information Regulator.
20. Publicity
20.1 We would like to announce finalists and the winner by name and Instagram handle on our channels, and to share photos or videos of them in connection with the Challenge.
20.2 You may refuse to take part in publicity about the winner announcement, beyond the use of Your Content under clause 14, by telling us in writing when you are contacted. Refusing will not affect your eligibility or prize.
20.3 Finalists and the winner agree to take reasonable part in short follow-up content if available, at a time that suits them.
21. Social platforms
21.1 You must follow the terms of use of Instagram and TikTok. We are not responsible if a platform removes, restricts or limits the reach of your content, suspends your account, or changes how engagement is shown or counted.
21.2 If a platform problem outside your control affects your Final Content, we will decide in good faith how to treat it in judging.
22. Liability
22.1 To the extent the law allows, Sealand, its directors, employees, agencies and the judges are not liable for any loss, damage, injury or death arising from your participation in the Challenge, the making of Your Content, or receiving or using the Finalist Package or prize, except where caused by our gross negligence or wilful misconduct.
22.2 You indemnify Sealand against any claim, loss or cost arising from Your Content, including any claim that it infringes someone else's rights, or from your breach of these terms.
22.3 Nothing in these terms limits any right you have that cannot be limited under the Consumer Protection Act or other law.
23. Changes and cancellation
23.1 We may change these terms, the dates or the judging panel, or suspend or cancel the Challenge, if circumstances outside our reasonable control make it necessary, or if fraud, technical failure or another issue affects its fairness. We will post any change on the Challenge page and, where practical, tell finalists directly.
23.2 We will not reduce the prize once entries have opened, unless the Challenge is cancelled for a reason outside our control.
24. General
24.1 These terms are available free of charge on the Challenge page for the duration of the Challenge, and on request by email.
24.2 Taking part in the Challenge does not create any employment, agency or partnership relationship between you and Sealand.
24.3 If any part of these terms is found to be unenforceable, the rest remains in force.
24.4 These terms are governed by the laws of the Republic of South Africa.
