Surf Safari '25

Adventure, naturally.

From reeds to boulders, dunes to forest ravines, this collection is built to move with you.

Grounded in earthy tones and coastal blues, the palette feels sun-washed and alive. Each piece is designed to layer with ease—silhouettes that carry you from crisp spring mornings into long, sunlit summer afternoons.

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Why 'Surf Safari'?

It’s not about surfboards or safaris in the literal sense. Surf speaks to riding change - moving with freedom, energy, and momentum. Safari is about exploration - discovering new terrains, textures, and experiences.

Together, Surf Safari becomes a metaphor for the season: a journey from coast to forest, from spring’s awakening to summer’s liberation. It’s about curiosity, flow, and finding grounding in nature.

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The Materials

This collection is crafted from materials designed to flow with you. Soft organic cottons, airy cotton-linen blends, recycled fibres, and washed Oxford cotton create pieces that are lightweight yet durable and breathable yet structured.

Every fabric is responsibly sourced, honouring the way it was grown, made, and finished. This is clothing designed with care for both the environment and the journey ahead. 

Top Tip: Checkout the material makeup per product in the 'Sustainability and Traceability' drop down on the product page.