Unofficially, Luke heads up new business development and sales, spreading the word about our story with everyone he meets. Officially, he is HoS (Head of Stoke) at Sealand – and he’s stoked to hold that title! In a long line of on-going experiments, we've tried hard to bring his mood down, and can say with absolute certainty that it is impossible. Luke wears a huge smile, a bigger heart, and is a Sealander through-and-through.

He dreams of taking Sealand beyond the shores of South Africa and into the global market. Watch out world, Sealand HoS is making waves.