Our Partnership with WSL

We have partnered with The World Surf League (WSL) for the highly anticipated Corona J-Bay Open, set to take place from July 13th to July 22nd, 2023. This collaboration marks an exciting milestone as we have utilised the event's previous advertising banners to create custom bags for the athletes competing in this year's event. This unique initiative not only emphasises our dedication to reducing waste but also embodies the shared vision of both Sealand and WSL in championing sustainability in all its diverse forms.

The Corona J-Bay Open is an internationally renowned surfing event that attracts top athletes from around the world to the iconic Jeffreys Bay in South Africa. As WSL and Sealand come together for this prestigious competition, they demonstrate their joint commitment to driving sustainability and innovation within the surfing community.

Why WSL? 

“It's incredible to be partnering with Sealand for 2023, their focus on recycling, sustainability, and giving back to the community are the grounds on which our festival is built on. Their products and ethos will compliment and uplift the whole event and festival.” - Ari Kraak, Event Organiser of the World Surf League at the Corona J-Bay Open 

“Our partnership with the WSL represents a combination of innovation and pride. We have worked closely with the WSL and its event organizers to repurpose the previous year's event billboards into athlete and stakeholder gifting, fan merch, and beach clean-up bags. This shows how an event can have a lower impact on the environment while supporting local businesses and creating stakeholder value. Surf culture and the influence of Jeffreys Bay has been an inspiration to the Sealand brand from day one, so to be able to positively impact the sustainability of the Corona J-Bay Open is an honor for us. ” - Jasper Eales, Co-Founder and Creative Director at Sealand 

Our Involvement

We have designed and produced branded merchandise items for the J-Bay retail stand, athlete and management bags, beach clean-up bags, as well as sponsoring bags for various local outreach programs. Notably, all these bags will be meticulously crafted from upcycled canvas material or recycled canvas made from regenerated nylon waste.

Protect our Paths

Our commitment to environmental conservation extends beyond gear production. We will also bring our acclaimed 'Protect our Paths' campaign to the Corona J-Bay Open. 'Protect our Paths' is a powerful initiative that encourages individuals to conserve the natural environment by picking up just one piece of litter while spending time in nature. We firmly believes that collective small actions yield significant impact, and this campaign has fostered a thriving community of like-minded individuals. The Corona J-Bay Open presents an opportunity to further expand this community, inspiring event-goers to dispose of trash responsibly using the specially designed trash bins provided by us, reinforcing their commitment to the 'Protect our Paths' initiative.