What was, what is, what's next
In a world often dominated by uniformity, Sealand emerged as a beacon of creativity. We took discarded yacht sails, windsurfer sails, and vibrant billboards, and gave them new purpose. The result is not just a bag but a symbol of resilience and reinvention. Each creation reflects the hands of skilled artisans who see beauty where others see waste, crafting stories from the overlooked and forgotten.
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Yacht Sail: What Was, What Is, What's Next
Heritage is not just a reverent nod to the past - it is a revival, a transformation, and a celebration of where we come from. At Sealand, we understand that honouring our legacy means more than rep...
FAQ: Yacht Sail Collection
What inspired the Yacht Sail Collection?
The collection is a celebration of our roots, driven by a desire to honour and transform heritage. It reflects our journey of turning discarded materials into purpose-driven gear, breathing new life into forgotten stories.
How does Sealand incorporate sustainability into this collection?
We upcycle b-grade yacht sails, windsurfer sails, and vibrant billboards - materials once bound for the landfill - and repurpose them into durable, functional bags.
What makes each Yacht Sail bag unique?
Every Sealand bag is unique, irrespective of the collection, as the lining is crafted from upcycled advertising banners. However, within the Yacht Sail collection - each bag is different due to the nature of the kite design.
How does this collection reflect Sealand’s brand identity?
The campaign and collection embody our playful, lighthearted spirit while remaining practical and thoughtfully designed. It's a reflection of our ethos: creative, conscious, and deeply connected to both past and future.
Who crafted these products?
Each product is made by skilled craftspeople at our production facility in Cape Town - celebrating both skill and sustainability.
What does 'heritage' mean to Sealand?
To us, heritage is not static or nostalgic - it’s dynamic. It’s about honouring where we come from while reimagining what’s possible. It's a blend of tradition, creativity, and forward-thinking.
