• Contact Us
  • Log in
  • Cart (0)
  • Checkout

Sealand Gets A Room At The House of Vans

August 27, 2019

We have long claimed to be an urban/outdoor brand. Our gear, we say, has the ability to be used by both people navigating the concrete jungle on the way to work, as well as those looking to get out into the natural world on the weekends. This past weekend we put our urban claims to the test, and passed. We were invited to participate, and collaborate, in the House of Vans event in Johannesburg.

Photo Cred: @lost_soul_siso

In California, 1966, Vans was founded. In the 53 years since then, Vans has become an icon of the skateboarding, and broader fashion, world. The House of Vans is a pop-up event that happens in various locations around the globe. It aims to tell the story, and emphasise the heritage, of Vans. It is all about reproducing the look and feel of where the brand originated – Venice Beach, California. The Sealand team was beyond excited when we were invited to be a part of the event.

Photo cred: @jaspereales

Sealanders Jasper and Luke packed their surfboards away, took a deep breath of the fresh, salty, air of Cape Town, and boarded the early morning flight to the Big Smoke. From the moment they arrived, the Vans Family welcomed them in. Jasper and Luke spent the rest of the weekend watching the skateboarding, attending live art installations, jamming at live music gigs, checking out the barber shops and tattoo artists, and admiring the incredible style of all the attendees.

We are stoked that Vans invited us to not only attend the event, but to participate in it. Prior to the event we took delivery of Vans’ waste, and were tasked with creating new value in it. We transformed their old advertising banners into tote bags. The tote bags were given to the most important attendees of the event – including the international athletes, musicians, artists, and friends and family of the brand - who had flown in for the event from all corners of the globe. We were also amongst a few brands who were invited set-up a stall at the event, and had the opportunity to tell our own story in the urban context of downtown Johannesburg. 

'OG': Vans Skater, member of Skate Society Soweto (SSS)

Photo cred: @jaspereales

By any measure, the House of Vans JHB was a huge success. It achieved its goal of telling the Vans story, and it proved to us that there is a lot of space for Sealand in the urban environment. As always, we do not consider this the end but rather the beginning. We are already in discussions with the Vans family about bigger and better collaborations. Not much more can be said yet, but keep your eyes peeled for some incredible collaborations in the near future.

Also in Blog

Science and Exploration Belong to Everyone
Science and Exploration Belong to Everyone

August 05, 2020

We founded Argonaut Science, a small company contributing to a big vision in South Africa. A new society and new economy, which can be achieved through youth-led entrepreneurship. We focus on the development of scientific skills and the blue economy. We address professional development at a grassroots level, including specialist consulting, science education, citizen science and ecotourism.
Plastic Free July with The Beach Co-Op
Plastic Free July with The Beach Co-Op

July 03, 2020

Aaniyah Omardien is founder of The Beach Co-op. She is also one of Sealand Gear’s brand ambassadors. We checked in with her to catch up on ocean pollution and what The Beach Co-op has planned for Plastic Free July. 
The Traveling Turtle
The Traveling Turtle

May 20, 2020

Travelling as we know it has come to a sudden halt, a forced pause, a temporary cessation. However, for migrating animals, in the sea and on land, their incredible journeys continue. One such animal, who has found new paths and crossed an entire ocean, is the ultimate traveller, now world-famous nomad and rather unconventional sea turtle named Yoshi.