Jasper Eales, one of the original founders of Sealand, is the imaginative mind behind the brand. He drives the brand’s focus to achieve refined, practical solutions, which are designed to last. While he focuses on new product development, marketing strategies and the branding process, he sneaks a peek into all areas of the business to say hello to his Sealand family and chat about weekend plans. 

He envisions Sealand becoming one of the top environmentally responsible brands in South Africa, as well as around the world. As a third generation Llandudno citizen, Jasper’s love for the ocean; his adventurous spirit, and enthusiasm for conscious lifestyle design continues to drive him to explore new paths for Sealand. When he’s not in a meeting sipping on an oat milk flat white at Deus, the café alongside Sealand Campus, you’ll find this intrepid explorer surfing, skating or venturing around South Africa with his wife and daughter. 

Described as 'French Dynamite', Nana has been the soul of Sealand since the beginning. When she took time off to welcome her twins into the world, we knew we’d miss her but didn’t realise how much! We are over the moon to have her back and don't think we could survive without her again. Nana brings so much light and magic into the studio, and spreads happiness like confetti. The only things she keeps to herself are her dreams and that’s fine – we know that this French Dynamite is going places. Watch out world, Nana is coming. 

Everyone at Sealand has their own unique style, and Ntombi is known for being glamorous. Whether it is Monday or Friday, sunny or snowing, she comes to work looking like she is about to step onto the red carpet at the Oscar's. She is a highly skilled machinist and someone who can always be relied on to go above and beyond for the team. Ntombi dreams of being a teacher and we couldn’t back her more – everyone she meets, she touches their heart. 

Adrian Hewlett grew up in Zambia and Mozambique and is a fluent speaker of French and Portuguese. Following a successful career in the world of advertising and media, Adrian became the CEO of Sealand in 2020 after sitting on the board as a non-executive. Adrian - and his business initiatives - have won numerous awards, including ‘Most Admired Agency Boss’ and ‘National Agency to Watch’.

A serial entrepreneur, he brings years of experience, dedication, and acute organisational skills to Sealand to elevate the brand and the operations that uphold it. On top of this, Adrian is an adventurer and endurance runner – the epitome of the Sealand lifestyle.

Meet Tessa, our Head of Retail. Tessa is always here to provide a laugh, dabbles in clay making and loves South Africa and all it has to offer. Born on an apple farm, and the granddaughter of the first Miss South Africa, you can bet she’s not a boring member of our family! 

Hanru joined Sealand when we started our new adventure in Stellenbosch. From the beaches of Hermanus to the mountains of Stellenbosch Hanru has had a love for the outdoors since a very young age. If you’re ever in the area I promise you he should be too. You can usually catch him at the Stellenbosch store. There is no doubt that he’ll greet you with a big smile and make you feel right at home.

Jordan is a father before anything else; die-hard Manchester United supporter and a strong believer of always staying positive. He’s been lucky enough to travel around most of Africa and has experienced a wide variety of cultures. He’s fluent in English, Afrikaans and Xhosa, which means he always has the inside scoop in the Crew! You can find him in our Stellenbosch branch spreading the good vibes.

Carey is Sealand’s accounts manager and is heavily involved in operations and human resources too. A Hout Bay local and caring mother to her daughter (and our house plants at the Campus), she loves working at Sealand because she believes it is so much more than a 9-to-5 job. She says, “The brand challenges one to constantly evolve and be a better person.”

Carey’s goal is to own a business one day. Despite working in accounts, she loves to explore her creative side and she expresses herself through her passion for art and film. Her talents don’t stop there. Carey has green-fingers and has been instrumental in the implementation of the Sealand Campus’ herb and vegetable garden.

Unofficially, Luke heads up new business development and sales, spreading the word about our story with everyone he meets. Officially, he is HoS (Head of Stoke) at Sealand – and he’s stoked to hold that title! In a long line of on-going experiments, we've tried hard to bring his mood down, and can say with absolute certainty that it is impossible. Luke wears a huge smile, a bigger heart, and is a Sealander through-and-through.

He dreams of taking Sealand beyond the shores of South Africa and into the global market. Watch out world, Sealand HoS is making waves. 

If you've got yourself a Jolla, Bettie, or Shel, then the chances are good Shumi made it for you (with more love than most can give). She came all the way from Zimbabwe to spread her warmth over Cape Town. She loves life, making travel bags, and working at Sealand. With a dream of starting her own bag manufacturing company she is someone to keep an eye out for in the future! For now, though, we will count our lucky stars that she is a part of the Sealand family.

Leah is our fun loving, social butterfly with the kindest heart. Her passion for design and hunger for growth led her to join the Sealand family and she continues to give 100 percent of her creative energy to the team at the Stellenbosch Sealand store. When she’s not in design mode you’ll find her in the Sealand Stellenbosch store.

Rachel is sweet as sugar and is not shy to ask you how your day is going – and really listens to what you’re telling her, lending an ear to anyone who needs it. Rachel is one of our skilled machinists and is all the way from Zimbabwe. She spends her weekends getting involved in her church community, where she brings people together from all walks of life. Rachel loves improving her skills here in our sewing room and enjoys the fact that there are always new things to learn from and do with the Sealand family.

Sam is a graphic designer and is one of our interns at Sealand. Zimbabwe-born and raised in Malawi, she settled in South Africa to study further. Sam spent time in Stellenbosch attaining her Design degree, she describes herself as someone who, much like a turtle, takes time to come out of its shell, and enjoys a deep admiration and love for the sea (especially after a fearful swim in with a jellyfish as a child).  Her love for water flows from the ocean shores to school swimming pools where she’s spent much of her time as a high school pupil.  Her competitive edge comes from being a competitive swimmer and Captain of the Malawian team in 2017, which reminds her to always look forward with focus.

Meet Brenda, she is an instrumental part of the Sealand crew; you can find her in and around campus and we can bet that she will greet you with a big smile. Brenda has a son who she loves to spend time with on the weekends and help him grow and learn about the community and environment he lives in. Born in the Eastern Cape, we sure are glad she ventured this side.

Oh, Zola, what would we do without you? Zola ensures every Sealand product is of the highest quality before you receive it and that it safely departs when being shipped to you. A CrossFit enthusiast and part time rugby player at the weekends, Zola is always busy. This Cape town born young man may seem shy at first, but he enjoys a good vibe and some dancing. Strike up a conversation about fitness and his face lights up! 

Richard-Scissor-Hands has been a part of the Sealand family as far back as we can remember. He runs the engine room downstairs and is in charge of managing the successful sorting and cutting of the mountains of waste material that we receive. A music man at heart, he keeps the stoke alive by always playing and singing the best melodies this side of the equator. He also has a killer laugh which you may hear echoing through the Campus at your next visit. 

He's known as the 'Quality Police' around the studio and, with all that smiling, we think it must be because he is so intimidating. In reality, he is quietly spoken, deeply respectful of everyone, and always ready to get in on a joke. With a passion for beer and people we have no doubt the beer from his brewery will one day make a German's jaw drop! 

Isaac who assists in operations, but above all he is an adventurous soul who loves nature. When he isn't busy in Sealand DC, you’ll find him wandering the beach front, watching a game of cricket or soccer, or enjoying some down time with a movie. Quiet and gentle, Isaac is softly spoken at first but, once you get to know him, opens up quickly and enjoys sharing his passion for music and people. At Sealand, he is a gem - always challenging himself with new teaks and activities, and inspiring us all to do the same.

Leïla is our Production Manager at Sealand. Known as the one with the curls, with an affinity for corn chips and hummus, being in the mountains, always looking for an adventure or challenge, known to be obsessively tidy. If you are looking for a dad joke, find Leïla, she always has a good dad joke up her sleeve.

Weston is a Machinist at Sealand all the way from Malawi - and we are grateful to have him as a part of our Sealand family. We’re proud of the work he does for Sealand, making bags and other products, but what we are most proud of is how he uses his creativity not only in our studio but also to express himself as an artist. A humble man, Weston lives ‘through God and prayer.’